Radio: Heart FM
Analogue broadcasts:
AM (Amplitude Modulation)
FM (Frequency Modulation)
Done digitally:
DAB (Digital Audio Broadcasting, available via a DAB radio)
Dedicated stations website.
Ownership
Heart is the biggest commercial station in the UK. There target audience is 25 to 44 year olds. 9.7 million listeners every week.
Heart is a subsidiary as it is owned by global. Global owns a variety of different radio station each one targeting a different demographics.
Heart is a radio network of 22 stations owned by Global. 19 of Hearts 22 channels are owned by global. The other 3 are owned by Communicorp and operated under a franchise agreement.
Above-the-line Traditional Advertising
Heart promotes above the line most important shows such as Heart Breakfast.
They push seasons especially the summer (festivals) because this is when people go out and lesson to music.
The Heart Tv advert brands them as a family station and for adults.
How is sponsorship used across the website?
There is a zing flowers advert banners across the website. This is a seasonal sponsorship to encourage people to send cards and gifts to family members for the Christmas time.
How can listeners access the station?
They can listen to the radio on the website. There is a button that says listen, this is just one of there many links to the station on the website. Viewers can also contact the radio station as Heart have set up their phone number and social media links.
Which aspects of the website appeal to the target audience?
The website will appeal to people who are in the age group of 25 to 44 year olds. This is because there are news stories on the website that may appeal. Such as celebrity relationships. There was a article about Friends which appeals to the adult demographics. Content has a nostalgic element to it.
They have an advert with pampers. This will appeal to parents.
Becoming a heart VIP can have a better chance of winning holidays and going to events.
Textual Analysis
Jingles- A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.
Mcdonalds jingle is I'm loving it.
Calgon- Washing machines live longer with calgon.
Jingles are used to brand a specific section on the radio. For example a show. The jingle is supposed to connote what is going on in the next happen in the next part. They also remind you what radio channel you are listening to.
It has to connect with the demographic.
Heart jingle uses contemporary pop music. It also pushes the idea of a film good station.
Mode of address:
The way in which a media product speaks to, or attracts, its audience.
Sound motif:
A sound effect or combination of sounds effects associated with a particular setting, situation, character or idea.
This is normally used for a specific segment in a show.
Ident:
A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.
RAJAR and radio audiences
Radio Joint Audience Research. They research and publish audience time or listening figures in the UK.
They also do audience demographic research.
Three of the top four radio stations are aimed at the older generation. This is because these are the people that grow up with radio. Nowadays teenagers use apps such as spotify to stream whatever type of music they want to listen to.
RAJAR is owned by the BBC.
48.6 million adults or 89% of adults listened to one of RAJARs radio stations. Adults are part of the generation that grew up with radio. This is likely why they still use it. They haven't broken the habit and or do not understand how to use newly developed apps such as Spotify.
The is a raise of 5% each year of people tuning in to radio on a digital.
They have an advert with pampers. This will appeal to parents.
Becoming a heart VIP can have a better chance of winning holidays and going to events.
Textual Analysis
Jingles- A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising.
Mcdonalds jingle is I'm loving it.
Calgon- Washing machines live longer with calgon.
Jingles are used to brand a specific section on the radio. For example a show. The jingle is supposed to connote what is going on in the next happen in the next part. They also remind you what radio channel you are listening to.
It has to connect with the demographic.
Heart jingle uses contemporary pop music. It also pushes the idea of a film good station.
Mode of address:
The way in which a media product speaks to, or attracts, its audience.
Sound motif:
A sound effect or combination of sounds effects associated with a particular setting, situation, character or idea.
This is normally used for a specific segment in a show.
Ident:
A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.
RAJAR and radio audiences
Radio Joint Audience Research. They research and publish audience time or listening figures in the UK.
They also do audience demographic research.
Three of the top four radio stations are aimed at the older generation. This is because these are the people that grow up with radio. Nowadays teenagers use apps such as spotify to stream whatever type of music they want to listen to.
RAJAR is owned by the BBC.
48.6 million adults or 89% of adults listened to one of RAJARs radio stations. Adults are part of the generation that grew up with radio. This is likely why they still use it. They haven't broken the habit and or do not understand how to use newly developed apps such as Spotify.
The is a raise of 5% each year of people tuning in to radio on a digital.
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