Teo Ungar unit 1 prep

Call of Duty Publisher and owner- Activision Developer- Infinity ward, Treyarch, Sledgehammer Games Franchising- Activision also franchises the Call of Duty brand to a number of different companies. Synergy is created as megabloks has games that have been branded with Call of Duty. Marketing and distribution Call of Duty is mainly marketed through old fashioned ways such as using billboards. This makes fans feel more physically connected to the game. QR codes are on the posters. There are many forums for call of duty. 1. What does PEGI stand for? Pan European Game Information 2. What does PEGI do? PEGI decide what ratings the video games should be. 3. What are the different PEGI ratings?   3, 7, 12, 16, 18 and Parental Guidance Recommended. 4. Name a problem with the current PEGI ratings relating to violence.  Violence  is subjective to different age groups. 5. Which of the theories  we've  studied could apply to this article? The hyp...

1. Explain the term ‘social grade’ in the context of identifying target audiences. A social grade is a scale at which a community is graded on in terms of their financial state. For example, The Sun target the group of people with a low income. 2. Explain two interpretations that could be made about the demographics of large TV screen ownership. a) A large TV would be aimed at a family. This is so that the screen is big enough to be seen by a whole family. b) A smart TV would be suit people who are into technology. This is because the new advanced technology will interest this demographic.

Analogue broadcasts: AM (Amplitude Modulation) FM (Frequency Modulation) Done digitally: DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated stations website. Ownership Heart is the biggest commercial station in the UK. There target audience is 25 to 44 year olds. 9.7 million listeners every week.  Heart is a subsidiary as it is owned by global. Global owns a variety of different radio station each one targeting a different demographics.  Heart is a radio network of 22 stations owned by Global. 19 of Hearts 22 channels are owned by global. The other 3 are owned by Communicorp and operated under a franchise agreement.  Above-the-line Traditional Advertising  Heart promotes above the line most important shows such as Heart Breakfast. They push seasons especially the summer (festivals) because this is when people go out and lesson to music.  The Heart Tv advert brands them as a family station and for adults. ...

Tabloids "The Sun"- Gossip, Informal Broadsheet "The Independent"- Very formal, educational The Independent Ownership- As of 2010, The independent came under the ownership of Russian oligarch Alexander Lebedev.  It is diversified they sell The Independent and Independent on Sunday. The Sun Ownership- Owned by News UK, who, in turn, are part of the American mass media conglomerate, News Corp. Rupert Murdoch is the executive chairman. The sun is also diversified The Sun, The Times, The Sunday Times. Marketing and distribution  Independent The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions. Starbucks are paying The Independent for a pop up ad on their website. Sun The Sun have a youtube channel. They also have TV ads. The sun targets a family audience. Use social media, Twitter, Instagram and Facebook. Audience Demographic of Tabloids - The Sun is aimed at the social group of C2 t...