Exam Questions

1. Explain the term ‘social grade’ in the context of identifying target audiences.

A social grade is a scale at which a community is graded on in terms of their financial state. For example, The Sun target the group of people with a low income.

2. Explain two interpretations that could be made about the demographics of large TV screen ownership.

a) A large TV would be aimed at a family. This is so that the screen is big enough to be seen by a whole family.

b) A smart TV would be suit people who are into technology. This is because the new advanced technology will interest this demographic.

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