Teo Ungar unit 1 prep

How is the genre established? The contemporary rock is established in this magazine front cover. It is established in the look for the actors. The actors look as if they are rock stars and this of what the magazine is going to be about. The masthead is large and bold, this gives the connotation of being loud and out there which the magazine tries to aim to be, this could represent the chaotic contemporary lifestyle of the artist s featured inside, the edgy font represents rebelliousness. Shot type This is a mid shot. It shows the faces of the band. This is ideal to use as a contemporary rock magazine front cover as its shows the band members faces covered with make up to make them look scary and rebellious. This links to the theme of contemporary rock as it the type of music is seen as a rebellious genre. They all have strange looks on their faces as well this could show that the rock genre is Mise-en-scene The font that is used in the front cover is bold and all the writing ...

They are going for a Vice like approach. There most important ads are their youtube. They are trying to have tie ins with different big brands. For example, Gibson. Digital Advertising  On the Karrang! youtube page they have links to their social media in order to continue to promote their brand. 

Kerrang! is a heavy metal music magazine. Kerrang! is published by Wasted Talent. They also make a magazine called The Face and a magazine called MixMag. Bauer Media group sold these magazines as they were not making enough money. Bauer Media did not sell the Kerrang! radio and TV stations as they were still generating profit.  The first thing that they have done is gone from weekly to monthly. They are using social media to promote the brand an also publish their news. They have also expanded the brand into the USA as well. This will be published monthly. They have done a US only version of magazine as they are a larger target audience. History of Ownership 1981- published as a one-off supplement in sounds newspaper. Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspaper.  1991- sold to EMAP 2008- sold to Bauer Media 2017- sold to Wasted Talent  Whilst there are different platfo...

Frozen  Box Office Budget: $150,000,000 (estimated) Opening weekend USA: $243,390, 24th November 2013, Limited Release. If it does well in the opening weekend the film is likely to blow up. If it doesn't do well it is likely to fail. Frozen had a very good opening week audiences spent 9,000pounds per cinema. Gross USA: $400,738,000 Cumulative Worldwide Gross: $1,276,480,335 Hugely successful time aimed at a mainstream audience. Demographics -Girls rated the film more than boys did. -The film was most popular with people aged 18 to 24. The reason that these films appeal equally to adults and children are because the story line is simple enough of kids to follow but also complex enough for adults to follow as well. Frozens Audience- 93million dollars made in the US on the opening weekend. Most successful of all time.  20% of the audience were not part of a family audience. The appeal of disney films to all der people are escapism and poetic justice. Disney uses...

Verisimilitude- How real the world of the story appears to the audience- is it believable, for example. Diegesis/Diegetic word- The world in which the film takes place. Juxtaposition- Placing one object next to another ti create meaning. Narrative theory- Theories that categorise narratives and fin features to common to them. LEVI-STRAUSS' BINARY OPPOSITION- Narrative tension is based on opposition or conflict. This can be as two characters fighting, but more often functions at an ideological level. Examples of binary opposites: - Good vs Evil - Black vs White - Peace vs War The Dictator movie has a Democracy vs Dictatorship binary opposite. The Wizard of Oz has Good VS Bad (witches). Maze runner has Good vs Evil. Vladimir Propp was a Russian and Soviet formalist scholar. Vladimir Propp's Character Types (Worlds End) Hero-  Goes on a quest and usually ends up with the princess. (Garry is on a quest to go to 12 pubs in 1 night). Villain- Alien Robots h...

Traditional advertisement  Traditional advertisement was used for Street Dance 3D. This is because digital advertisement was not very popular in 2010. Street Dance 3D generically speaking is teenagers are the ones that are targeted to watch the film. This is because on every piece of traditional advertisement has a teenager or someone who is of that age. The advertisement is also suggested to be for teenagers as on the advertisement clothes that teenagers may seem are cool are worn. The film also targets people who like to street dance. This is because this is what the film is mainly about. Street dancers are on very piece of traditional advertisement. They are also doing some very cool dance moves on the advertisement. This could be used to attract a wider audience. Street dance 3D has a website. this website is done by the BBC films with production images a synopsis of the films and lots of news and views of it. It doesn't have any clear audience t...

Black Box- A device such as a smartphone, that supplies us with all of our ICT and media requirements. Downloading- When a media products are transferred to a device from a webpage and consumed offline- examples include podcasts, audio files in mp3. Streaming- Where media is consumed online without being downloaded.  Everything these days apart from video games are fully available for streaming.  Marketing and distribution for Frozen Frozen was released in November 2013. A Disney animated film, it had an estimated budget of $150,000,000 and went on to gross $1,276,480,000 worldwide. They prolong interest in the film by posting youtube videos for the film even after release.  The purpose of this advertisement is so that people can visit this site as soon as they turn on the frozen website. The purpose of this advertisement is so that people can keep out with the company on social media as well. They are likely...

Universal  Universal Pictures (also referred to as Universal Studios or simply Universal) is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.  universal is owned by comcast , universal owns many different theme parks around the globe as well as owning a large music company which produces various music. they will also work with various distributors who they will need to sell there merchandise  Universal make lots of films every year. They made lots of popular films such as: - Jurassic World- opened in North America with a monstrously good $150 million .  Universal Pictures  and Steven Spielberg’s Amblin Entertainment, the studio and production company behind the film, began its overseas rollout earlier in June, where the tentpole  has already earned $561 million . Though that start trails “Jurassic World’s” record-breaking debut. - Ted 2-Principal p...

Frozen is made by Disney. The Worlds End is made by Working Title. Street Dance 3D is made by Universal. Disney have a horizontal integration. This is because they own a large majority of companies that are on TV but hit a different audiences. For example, they have the disney channel the is popular with kids. They also own ESPN which shows different sporting events that is likely to hit adults and children. Disney also own ABC News which is likely to hit a large majority of adults both male and female. Disney also own computer games such as club penguin. This is a very popular computer game which a lot of children both male and female play. Disney also sell a lot of physical products such as toys and merchandise. This can be bought by people of all ages. Disney own their own their own video on demand service which is called Disney Live. This is a huge issue for Netflix and Amazon Prime as Disney are taking back their properties. A Disney film is produced, distributed and exh...

In 1972, Stanley Cohen developed the moral panic theory. This encompassed ideas of folk devils in society. Moral panic happens when "a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests". His research was based on the mods and rockers in the 1960s, but have since been applied in the media. The stages of social panic -Someone, something or a group are defined as a threat to social norms or community interests. -The threat is then depicted in a simple and recognisable symbol/ form by the media. -The portrayal of his symbol rouses public concern. -There is a response from authorities and policy makers. -The moral panic over the issues results in social changes within the community. -VHS is introduced. Audiences con now rewind and rematch segments of film. -The Jamie Bulgar case in the UK focused public attention on screen violence. People want to ban young black boys making drill music. On BBC Lond...

Passive audience:  A  passive audience  is an  audience  that observes an event rather than actively responding it.  Active audience: A ctive audience  theory argues that media  audiences  do not just receive information passively but actively involved. Hypodermic Needle Theory: - Theorises that  audiences are essentially passive, and will readily absorb messages relayed to them by the media. - This means that, after watching a violent horror film, or playing a violent POV shooter, audience members will be negatively influenced. - This presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages through personal and social contexts).  Desensitised- numbed by the effects of exposure of themes and content.  Today people will think of those in the past as wimps as we are exposed to more  vulgar  movies. Lots of close ups used to...

Primary research -Questionnaire   - Easy data to analyse/ Collate graphs -Online questionnaire=Mass Response                         - Not 100% reliable people might lie. -Responses aren't very detailed. -Focus groups - Direct responses - lots of opinions and detail -More likely to sense if people are being truthful body language/ facial expression.                        - Take a lot of time to collate/ analyse all the data. -Interview -Survey Secondary research -Internet -   Wide range of sources/ resources. -Instant and easy accessibility.               - Not 100% reliable -Takes time to reference. -Newspaper/ magazines -Television - Lots of information.                   - Not reliable very biased. -Books Qualitative vs Quant...

The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. Information -Finding out about relevant events and conditions in immediate surroundings, society and the world -Seeking advice on practical matters or opinion and decision choices. -Satisfying curiosity and general interest. -Learning; self-education. -Gaining a sense of security through knowledge.  Personal Identity  -Finding reinforcement for personal values. -Finding models of behaviour. -Identifying with valued others (in the media) -Gaining insight into ones self. Entertainment -Escapism, or being diverted, from problems. -Relaxing. -Filling time. -Emotional release. -Sexual gratification. Integration and Social Interaction -Gaining insight into circumstances of others; social empathy. -Identifying with others and gaining a sense of belonging. -Finding a basis for conversation and social interaction. -Having a s...