Legal and ethical issues

Passive audience: A passive audience is an audience that observes an event rather than actively responding it. 

 Active audience: Active audience theory argues that media audiences do not just receive information passively but actively involved.

 Hypodermic Needle Theory:
- Theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media.
- This means that, after watching a violent horror film, or playing a violent POV shooter, audience members will be negatively influenced.
- This presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages through personal and social contexts). 

 Desensitised- numbed by the effects of exposure of themes and content. 

 Today people will think of those in the past as wimps as we are exposed to more vulgar movies.

Lots of close ups used to emphasises how scary it was. 

Comments

  1. A PhillipsonNovember 30, 2018 at 1:47 AM

    Teo

    Solid notes, but they are very much written from the board. To improve, please include examples of a passive & active audience, as well as the theories regarding a passive audience.

    Please leave a comment below as a reflection on feedback and explaining any changes you have made.

    Mr P

    ReplyDelete

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