Teo Ungar unit 1 prep

1. Explain the term ‘social grade’ in the context of identifying target audiences. A social grade is a scale at which a community is graded on in terms of their financial state. For example, The Sun target the group of people with a low income. 2. Explain two interpretations that could be made about the demographics of large TV screen ownership. a) A large TV would be aimed at a family. This is so that the screen is big enough to be seen by a whole family. b) A smart TV would be suit people who are into technology. This is because the new advanced technology will interest this demographic.

Analogue broadcasts: AM (Amplitude Modulation) FM (Frequency Modulation) Done digitally: DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated stations website. Ownership Heart is the biggest commercial station in the UK. There target audience is 25 to 44 year olds. 9.7 million listeners every week.  Heart is a subsidiary as it is owned by global. Global owns a variety of different radio station each one targeting a different demographics.  Heart is a radio network of 22 stations owned by Global. 19 of Hearts 22 channels are owned by global. The other 3 are owned by Communicorp and operated under a franchise agreement.  Above-the-line Traditional Advertising  Heart promotes above the line most important shows such as Heart Breakfast. They push seasons especially the summer (festivals) because this is when people go out and lesson to music.  The Heart Tv advert brands them as a family station and for adults. ...

Tabloids "The Sun"- Gossip, Informal Broadsheet "The Independent"- Very formal, educational The Independent Ownership- As of 2010, The independent came under the ownership of Russian oligarch Alexander Lebedev.  It is diversified they sell The Independent and Independent on Sunday. The Sun Ownership- Owned by News UK, who, in turn, are part of the American mass media conglomerate, News Corp. Rupert Murdoch is the executive chairman. The sun is also diversified The Sun, The Times, The Sunday Times. Marketing and distribution  Independent The last printed edition of The Independent was published on Saturday 26 March 2016, leaving only its digital editions. Starbucks are paying The Independent for a pop up ad on their website. Sun The Sun have a youtube channel. They also have TV ads. The sun targets a family audience. Use social media, Twitter, Instagram and Facebook. Audience Demographic of Tabloids - The Sun is aimed at the social group of C2 t...

How is the genre established? The contemporary rock is established in this magazine front cover. It is established in the look for the actors. The actors look as if they are rock stars and this of what the magazine is going to be about. The masthead is large and bold, this gives the connotation of being loud and out there which the magazine tries to aim to be, this could represent the chaotic contemporary lifestyle of the artist s featured inside, the edgy font represents rebelliousness. Shot type This is a mid shot. It shows the faces of the band. This is ideal to use as a contemporary rock magazine front cover as its shows the band members faces covered with make up to make them look scary and rebellious. This links to the theme of contemporary rock as it the type of music is seen as a rebellious genre. They all have strange looks on their faces as well this could show that the rock genre is Mise-en-scene The font that is used in the front cover is bold and all the writing ...

They are going for a Vice like approach. There most important ads are their youtube. They are trying to have tie ins with different big brands. For example, Gibson. Digital Advertising  On the Karrang! youtube page they have links to their social media in order to continue to promote their brand. 

Kerrang! is a heavy metal music magazine. Kerrang! is published by Wasted Talent. They also make a magazine called The Face and a magazine called MixMag. Bauer Media group sold these magazines as they were not making enough money. Bauer Media did not sell the Kerrang! radio and TV stations as they were still generating profit.  The first thing that they have done is gone from weekly to monthly. They are using social media to promote the brand an also publish their news. They have also expanded the brand into the USA as well. This will be published monthly. They have done a US only version of magazine as they are a larger target audience. History of Ownership 1981- published as a one-off supplement in sounds newspaper. Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspaper.  1991- sold to EMAP 2008- sold to Bauer Media 2017- sold to Wasted Talent  Whilst there are different platfo...