Teo Ungar unit 1 prep

Mainstream- Something aimed towards a mass market (the majority of people). Targeted to a broad range of interests. Mainstream also appeals to lots of different audiences. -X Factor is a mainstream show. -Drake is a mainstream artist. Niche- Aimed towards narrow demographic. - Spongebob is a niche market More things are being made so there is becoming more and more access. Shows that have been around for a long time which were niche are becoming more and more mainstream. Narrowcasting: Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. - Youtube is specifically  narrowcasted on the internet for users who want to watch any type of video. The Long Tail- i s that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Different channels are e...

Technological convergence allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create  new ways of producing and distributing products and services to media audiences. A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone). Web 1.0 is how the internet was originally. This is where the media only broadcasted a message. Web 2.0 is the interactive internet. E.g. Commenting on an Instagram post. A new episode of black mirror is going to have a chose your on fate. Fallout 76 is a video game that is eternally online. Web 2.0 allows you to meet new people you would normally never meet before. Web 3.0 Artificial intelligence The internet of things Almost everything is available to you wherever, whenever and for a price that is much cheaper. A months subscription to Spotify is cheaper than a CD was (£15). ...

- Multiple Close ups show emotion. - Long shot of whole audience. - Long shot showing whole family together. Analyse how camera is used to create meaning in a media product you have studied.  There are a large variety of Close Ups during this video. Most of the Close Ups come while the girl is singing. The Close Ups are on her, judges and people in the audience. The reason in using the Close Ups is so that the viewers of the video can see the emotions running through the girls face it also creates tension in the audience. It also shows how concentrated the audience and judges are on the performance as they are enjoying it very much. This links to a previous case study we have studied in Doctor Who. The Close Up is used on the doctor to show tension. A Long shot is used during the video. The Long Shot is used to show the whole family celebrating proudly after the performance of the girl. The Long Shot shows how thrilled each member of the family is with the girls performance...

Genre and Audience pleasures Rick Altman argues that genre offers audiences a set of pleasures: Emotional Pleasures - How does the text make you feel?- happy, sad, nostalgic etc. Visual Pleasures - Gut responses such as excitement, fear, laughter. Intellectual Pleasures - Does it make the audience think. Non diegetic -Intense, fast paced music builds tension. Links to the genre as Sci-fi is unpredictable and intense. -Suddenly shifts to calmer, emotive music as soon as The Doctor mentions the female characters dad. This creates nostalgia and makes the audience feel emotional. -Computer/electricity sounds effects (diegetic) also link to the sci-fi genre. -Dialogue- Carries the story and gives information to the audience. -The Birdy Song- used for comical effect, is nostalgic for target audience. Mis-en-scene  Pick 3 different scenes and write notes about: Scene 1 - Laboratory Setting - The location of this scene is an a laboratory. This is very relevant to t...

Unit 1: Textual Analysis Textual analysis is the close analysis of media texts in order to interpret the meaning(s) created by a director. To help analyse media texts, we can split it up into 4 microelements: Cinematography, Sound, Mise-en-scene & Editing. Task 1 Your task is to define/write examples of the following key terms: CINEMATOGRAPHY (write examples/what are the connotations?) Shots Close up: Used to empathise how important ` character/object is. Long Shot: typically shows the entire object or human figure and is usually intended to place it in some relation to its surroundings. Close Up: Shot that tightly frames a person or object. M e dium Close-Up: Falls between a Medium Shot and a Close-Up, generally framing the subject from chest or shoulder up. Full Shot : Frames character from head to toes, with the subject roughly filling the frame. The emphasis tends to be more on action and mo...

Media: -Netflix- I watched Peaky Blinders. This was on TV but it was being played on my Xbox. -Facebook- I watched Russel Brand video. I watched this on my phone. 20 years ago there were only nokia phones which you could not log on to the internet from. You could only call or text people. -Youtube- I watched highlights of the McGregor fight. I watched this on my phone - Spotify- I listened to 7am by Lil Uzi Vert. I had earphones in and listened to it on my phone. - Xbox- I played Black Ops 2 zombies on my xbox. This was connected to the TV. Online gaming would not have been possible 20 years ago. - TV- I watched the Liverpool vs Man City on BT. Advantages of current day society: -Cheaper. For example, instead of buying a new album (£10-£15). Spotify allows you to play any music you want for £10 a month. -Quicker. These days you do not need to go to the shop to buy music such as an album. There are now apps that you can download music on. This only takes a few seconds. -Wider...

Distribution: 1. How a product or brand reaches an audience (web, television, cinema etc.) 2. Its marketing and promotion. Example: July 22 which is about someone who murdered children is coming out on Netflix and cinema. Helps to create a larger scale around the film. Technological convergence allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create  new ways of producing and distributing products and services to media audiences. A black box is a device that supplies us with all of our informational and media requirements (e.g. a smartphone). Web 1.0 is how the internet was originally. This is where the media only broadcasted a message. Web 2.0 is the interactive internet. E.g. Commenting on an Instagram post. A new episode of black mirror is going to have a chose your on fate. Fallout 76 is a video game that is eternally online. Web 2.0 allows you to meet...

How has advertising changed: - Has become much more intelligent. - Adverts are online more often. - Best adverts are those that you don't know what is being advertised. Ways to advertise to someone: - Tv adverts - Billboards - Sponsorship - Social media - Newspaper - Product placement -Youtube - Merchandise - Pop up - Leaflets - Posters - Word of mouth Advertising is paying for space to draw attention to your brand. In a media product it is not appear that you are watching an advert. The laws have recently changed on TV and we are now seeing a lot more product placement. For example, Costa coffee and Co-op and open in correlation street. Types of advertising Display advertising- An advert that appears on a third party website. Traditional advertising. Social media ad- Adverts that show up on social media. Search Engine Marketing- At the top of a search engine result. Native Advertising- Takes you to the page of the sponsored item.  Such as, Facebo...

X factor Sound - Loud. The narrator of the X factor is very loud. This is because they would like to excite the audience.  -This connotes a feeling within the audience of suspense, the audience will get ready for a good episode ahead.  X factor if often left on a cliff hanger and the background music cuts off. The effect of this denotes the fact that viewers will be eager to watch the next  episode. Camera - Long shot.  This allows views to see the act from a distance that is similar to the one of those in the audience. The effect of this is supposed to connote the viewer who is watching on television feel as if they are at the venue. -Zoom in. Zooming in on the performer denotes the emotion of the performance. It shows that being able to sing means a lot to the girl performing. Editing The cuts that X factor uses are in good time. This connotes the viewer to see the detail of every scene before a cut . ...

Camera There are different types of camera shots during the opening minute of the trailer. This is because the trailer is very fast pace. The camera is never on a single person or object for longer than three seconds because the trailer is very high tempo. Sound The music that is being played during the opening minute is very intense. This is because it is during an action scene. The music is well suited to the scene. Editing The editing inside the first minute of the trailer is very intense. There are multiple cuts and the scenes all seem to be very quick. Mis-en-scene Props that were used: -Shield -Superhero customers -Vehicles (Car and Motorbike)