Advertising and distribution

How has advertising changed:

- Has become much more intelligent.
- Adverts are online more often.
- Best adverts are those that you don't know what is being advertised.

Ways to advertise to someone:
- Tv adverts
- Billboards
- Sponsorship
- Social media
- Newspaper
- Product placement
-Youtube
- Merchandise
- Pop up
- Leaflets
- Posters
- Word of mouth

Advertising is paying for space to draw attention to your brand.

In a media product it is not appear that you are watching an advert.

The laws have recently changed on TV and we are now seeing a lot more product placement. For example, Costa coffee and Co-op and open in correlation street.


Types of advertising

Display advertising- An advert that appears on a third party website. Traditional advertising.

Social media ad- Adverts that show up on social media.

Search Engine Marketing- At the top of a search engine result.

Native Advertising- Takes you to the page of the sponsored item.  Such as, Facebook or Instagram.

Remarking- Marketing to the people that are already following the brand.  Such as likes on Facebook. Not effective as it doesn't reach out to new customers only advertising to those who follow.

Video Ads- Youtube ads or any type of video ad. Easily ignored.

Email Marketing- Advertisement that is sent to customers. Easily ignored.

The reason that we still use traditional advertising is because of the older generation.

Incidental views are those who don't follow what is being advertised.

Above the line advertising- This is when media is used to advertise and sell brands to us.

Comments

  1. AnonymousOctober 28, 2018 at 10:27 AM

    Teo

    What is here is fine and quite detailed. However, I believe these notes are incomplete, missing out many pieces of terminology - including below the line advertising. In addition, please consider your layout - these are used for revision afterall! Think colour, images, examples, bold, italics, subheadings.

    Please leave a comment below as a reflection on feedback and explaining any changes you have made - this particularly with a focus on getting all terms defined with examples.


    Mr P

    ReplyDelete

Post a Comment

Popular posts from this blog

Exam Question

- Multiple Close ups show emotion. - Long shot of whole audience. - Long shot showing whole family together. Analyse how camera is used to create meaning in a media product you have studied.  There are a large variety of Close Ups during this video. Most of the Close Ups come while the girl is singing. The Close Ups are on her, judges and people in the audience. The reason in using the Close Ups is so that the viewers of the video can see the emotions running through the girls face it also creates tension in the audience. It also shows how concentrated the audience and judges are on the performance as they are enjoying it very much. This links to a previous case study we have studied in Doctor Who. The Close Up is used on the doctor to show tension. A Long shot is used during the video. The Long Shot is used to show the whole family celebrating proudly after the performance of the girl. The Long Shot shows how thrilled each member of the family is with the girls performance...
Read more

Radio: Heart FM

Image
Analogue broadcasts: AM (Amplitude Modulation) FM (Frequency Modulation) Done digitally: DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated stations website. Ownership Heart is the biggest commercial station in the UK. There target audience is 25 to 44 year olds. 9.7 million listeners every week.  Heart is a subsidiary as it is owned by global. Global owns a variety of different radio station each one targeting a different demographics.  Heart is a radio network of 22 stations owned by Global. 19 of Hearts 22 channels are owned by global. The other 3 are owned by Communicorp and operated under a franchise agreement.  Above-the-line Traditional Advertising  Heart promotes above the line most important shows such as Heart Breakfast. They push seasons especially the summer (festivals) because this is when people go out and lesson to music.  The Heart Tv advert brands them as a family station and for adults. ...
Read more