Kerrang! Ownership
Kerrang! is a heavy metal music magazine. Kerrang! is published by Wasted Talent. They also make a magazine called The Face and a magazine called MixMag.
Bauer Media group sold these magazines as they were not making enough money.
Bauer Media did not sell the Kerrang! radio and TV stations as they were still generating profit.
The first thing that they have done is gone from weekly to monthly. They are using social media to promote the brand an also publish their news. They have also expanded the brand into the USA as well. This will be published monthly. They have done a US only version of magazine as they are a larger target audience.
History of Ownership
1981- published as a one-off supplement in sounds newspaper.
Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by United Newspaper.
1991- sold to EMAP
2008- sold to Bauer Media
2017- sold to Wasted Talent
Whilst there are different platforms it is disjointed in terms of synergy as they are owned by different companies so it is difficult to work together.
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