Film Advertisement
Black Box- A device such as a smartphone, that supplies us with all of our ICT and media requirements.
Traditional Advertisement
Traditional advertisement is any advertisement that is not digital for example, a poster.
Frozen aimed traditional advertisement at younger children.
The false under sell is where they make the movie seem like it isn't that great. This allows the film advertisement to grow more organically. It shows the audience how good the film is and then they use word of mouth to promote it.
Kids are lured by the talking snowman and the characters are on the side of the advertisement.
Frozen advertised the movies Wreck it Ralph to promote to a wider audience.
After people have seen the film they push the story. But to get people in they misrepresent it to make it look like a comedy about a snowman.
Marketed towards boys but the film is mainly for girls.
The social media numbers where so low because they were not marketing towards social media users. They marketed it towards little children.
Downloading- When a media products are transferred to a device from a webpage and consumed offline- examples include podcasts, audio files in mp3.
Streaming- Where media is consumed online without being downloaded.
Everything these days apart from video games are fully available for streaming.
Marketing and distribution for Frozen
Frozen was released in November 2013.
A Disney animated film, it had an estimated budget of $150,000,000 and went on to gross $1,276,480,000 worldwide.
They prolong interest in the film by posting youtube videos for the film even after release.
The purpose of this advertisement is so that people can visit this site as soon as they turn on the frozen website.
The purpose of this advertisement is so that people can keep out with the company on social media as well. They are likely to receive updates more often on social media.
-They use all main social media platforms, Facebook, Twitter and Instagram.
-Frozen has 23.5 million followers on Facebook.
-Frozen has 349 thousand followers on Instagram.
-Frozen has 57 thousand followers on Twitter, no verification tick.
-The film is 5 years old and so they do not post regularly. However, they still post to prolong audience interest.
-More recently they have been posting fan art of the movie.
-Wide range of behind the scenes on their youtube channel.
Traditional Advertisement
Traditional advertisement is any advertisement that is not digital for example, a poster.
Frozen aimed traditional advertisement at younger children.
The false under sell is where they make the movie seem like it isn't that great. This allows the film advertisement to grow more organically. It shows the audience how good the film is and then they use word of mouth to promote it.
Kids are lured by the talking snowman and the characters are on the side of the advertisement.
Frozen advertised the movies Wreck it Ralph to promote to a wider audience.
After people have seen the film they push the story. But to get people in they misrepresent it to make it look like a comedy about a snowman.
Marketed towards boys but the film is mainly for girls.
The social media numbers where so low because they were not marketing towards social media users. They marketed it towards little children.
Teo
ReplyDeleteYour notes cover points from class, but they need more explanation. For example, when discussing the traditional marketing campaign, you need to explain how/why it connected with those audiences.
Please leave a comment below as a reflection on feedback and explaining any changes you have made.
Mr P