Audience research data

Primary research
-Questionnaire - Easy data to analyse/ Collate graphs -Online questionnaire=Mass Response
                        - Not 100% reliable people might lie. -Responses aren't very detailed.
-Focus groups - Direct responses - lots of opinions and detail -More likely to sense if people are being truthful body language/ facial expression.
                       - Take a lot of time to collate/ analyse all the data.
-Interview
-Survey
Secondary research
-Internet - Wide range of sources/ resources. -Instant and easy accessibility.
              - Not 100% reliable -Takes time to reference.
-Newspaper/ magazines
-Television -Lots of information.
                  -Not reliable very biased.
-Books

Qualitative vs Quantitate Data

 Qualitative- Typically descriptive, in-depth data used to find out how people think about a given product.

Quantitative- Data that can be measured numerically (e.g the number of people who watch a given television show).

Qualitative Data- Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc.
This type of questioning is typically open-ended.

Quantitative Data- One common example is Likert Scale- a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'.

Questions
1.What is your age? (Quantitative)
2. What is your gender (Quantitative)
3.What talent shows do you watch, if any? (Qualitative)
4. Do you think that talent shows are popular with your age group?
a Strongly agree b Agree c Disagree d Strongly disagree
5.What talent shows would you watch? (Quantitative)
Singing Sport Music Dance Other
6. What time would you like to watch this talent show? (Qualitative)

Purpose of research
Audience feedback might be used to exploit a gap in the market, whereby a group of potential customers are identified who are not yet consuming a product.
Likewise, market possibilities might be identified for existing brands to expand- through a spin-off, for example.
Netflix where the first company to identify the market of video film streaming at home.
WWE regally survey their customers with suggestions of potential new shows.

Talent Show Questions 

 Q1: What is your age?



 Q2: What is your gender?


 Q3: What talent shows do you watch (if any)?


 Q4: Do you think that talent shows appeal to your age group?



Q5: What talent show would you watch?


Q6: What time would you like to watch a talent show?


Comments

  1. A PhillipsonNovember 30, 2018 at 1:45 AM

    Teo

    Detailed notes which should a good understanding of all types of research. To improve, I would add in more exemplification of what media purposes each type type of research would be useful. Nice use of colour in your notes - keep that up.

    Please leave a comment below as a reflection on feedback and explaining any changes you have made.

    Mr P

    ReplyDelete

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