Uses and Gratification Theory

The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs.

Information
-Finding out about relevant events and conditions in immediate surroundings, society and the world
-Seeking advice on practical matters or opinion and decision choices.
-Satisfying curiosity and general interest.
-Learning; self-education.
-Gaining a sense of security through knowledge. 

Personal Identity 
-Finding reinforcement for personal values.
-Finding models of behaviour.
-Identifying with valued others (in the media)
-Gaining insight into ones self.

Entertainment
-Escapism, or being diverted, from problems.
-Relaxing.
-Filling time.
-Emotional release.
-Sexual gratification.

Integration and Social Interaction
-Gaining insight into circumstances of others; social empathy.
-Identifying with others and gaining a sense of belonging.
-Finding a basis for conversation and social interaction.
-Having a substitute for real life companionship.

My Media Consumption

Comments

  1. A PhillipsonNovember 30, 2018 at 12:33 AM

    Teo

    Again, a pleasing piece of work with a a good level of detail. The only improvement - again - that I would suggest is adding examples in as you are writing down definitions - it's essential for the exam and your understanding of how to succeed.

    Please leave a comment below as a reflection on feedback and explaining any changes you have made.

    Mr P

    ReplyDelete

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