Media Ownership
Frozen is made by Disney.
The Worlds End is made by Working Title.
Street Dance 3D is made by Universal.
Disney have a horizontal integration. This is because they own a large majority of companies that are on TV but hit a different audiences. For example, they have the disney channel the is popular with kids. They also own ESPN which shows different sporting events that is likely to hit adults and children. Disney also own ABC News which is likely to hit a large majority of adults both male and female.
Disney also own computer games such as club penguin. This is a very popular computer game which a lot of children both male and female play.
Disney also sell a lot of physical products such as toys and merchandise. This can be bought by people of all ages.
Disney own their own their own video on demand service which is called Disney Live. This is a huge issue for Netflix and Amazon Prime as Disney are taking back their properties.
A Disney film is produced, distributed and exhibited by Disney. They do not have to give a cut to any other company.
Joint Ventures
Not all films have the luxury, though, so independent companies may undertake a joint venture. This is when one media company works for another on a project mutually beneficial for both parties.
Vetigo is an British film company. They made a joint venture with BBC Films. This is because they do not have the budget to do this independently.
A distributor is responsible for marketing a film and also getting into the exhibition platform (cinema).
Different countries have different distributors. this is a positive as it allows the films to go out to different audiences.
If Disney release a film independently the positives are:
- They get all profits.
- They get all recognition.
- All control over marketing.
VoD- where you can watch what you want where you want. For example, an online streaming website.
Conglomerate- A company that owns lots of subsidiary across a wide range of sectors. Shows horizontal and vertical integration. For example, Disney own a large number of films and they also have an amusement park.
Independent- A company that does not own subsidiaries and doesn't tend to be horizontally and vertically integrated. This works in a small sector. For example, Working Title works independently to create films.
The Worlds End is made by Working Title.
Street Dance 3D is made by Universal.
Disney have a horizontal integration. This is because they own a large majority of companies that are on TV but hit a different audiences. For example, they have the disney channel the is popular with kids. They also own ESPN which shows different sporting events that is likely to hit adults and children. Disney also own ABC News which is likely to hit a large majority of adults both male and female.
Disney also own computer games such as club penguin. This is a very popular computer game which a lot of children both male and female play.
Disney also sell a lot of physical products such as toys and merchandise. This can be bought by people of all ages.
Disney own their own their own video on demand service which is called Disney Live. This is a huge issue for Netflix and Amazon Prime as Disney are taking back their properties.
A Disney film is produced, distributed and exhibited by Disney. They do not have to give a cut to any other company.
Joint Ventures
Not all films have the luxury, though, so independent companies may undertake a joint venture. This is when one media company works for another on a project mutually beneficial for both parties.
Vetigo is an British film company. They made a joint venture with BBC Films. This is because they do not have the budget to do this independently.
A distributor is responsible for marketing a film and also getting into the exhibition platform (cinema).
Different countries have different distributors. this is a positive as it allows the films to go out to different audiences.
If Disney release a film independently the positives are:
- They get all profits.
- They get all recognition.
- All control over marketing.
VoD- where you can watch what you want where you want. For example, an online streaming website.
Conglomerate- A company that owns lots of subsidiary across a wide range of sectors. Shows horizontal and vertical integration. For example, Disney own a large number of films and they also have an amusement park.
Independent- A company that does not own subsidiaries and doesn't tend to be horizontally and vertically integrated. This works in a small sector. For example, Working Title works independently to create films.
Teo
ReplyDeleteYour notes use examples well and the key terminology is applied effectively towards the end of this post. However, the four terms at the end of the post should include examples of each - as always this will be useful in the exam.
Please leave a comment below as a reflection on feedback and explaining any changes you have made.
Mr P
I have added examples to the terms.
Delete